MAZDA TOPS CUSTOMER SATISFACTION SURVEY FOR THE AUTOMOTIVE SECTOR

Mazda has been ranked 'top' for the Automotive Sector in the latest UK Customer Satisfaction Index published this week by the Institute of Customer Service.  The twice-yearly survey, which questions 25,000 adults and monitors their response to 20 key questions about 'what customers really want', covers a broad spread of retail, financial, tourism, telecoms, transport and automotive businesses. 

 

After claiming top place for the Automotive Sector, Mazda was described as 'best at meeting customers' needs' and was awarded a score of 86 – 10 points above the sector average and three points clear of its nearest competitor – to comfortably out-perform all other prestigious and popular brands.

 

"We place a great deal of emphasis on delivering consistently high standards of customer service, so it is fantastic to receive special acknowledgment and to be part of such a dedicated network of Mazda dealers," comments  Malcolm Hance, dealer principal at Rivervale Mazda.  "This survey result is also a strong testament to the ability of Mazda's in-house customer service department to focus on what UK motorists really want and deliver a professional service with a smile to ensure that Mazda ownership is a truly satisfying experience."

 

The Top 10 priorities used by the ICS to assess company performance were: overall quality of product or service, being treated as a valued customer, speed of service, friendliness of staff, handling of problems, handling of enquiries, competence of staff, ease of doing business, being kept informed, and helpfulness of staff. 

 

To find out more about the Mazda range or to arrange a test-drive, please call Rivervale Mazda on 01273 707007 or visit the showroom at Victoria Road, Brighton.